We listen. Then we act in a focused and deliberate way.

Research is where we start. We go through online information available as well as any internal parent satisfaction surveys. We also undertake focus groups made up of the school community at the key purchasing moments while the reasons for choosing are still fresh in the mind. All this data including competitor anlysis is compiled in a formal document which then acts as the foundation for all marketing and creative. Deliberate actions from research provides results.

[Strategic Marketing Direction]
As a key framework and over arching message for marketing an educational institution or business we strongly recommend the following:

Step One: Positioning
Development of compelling school positioning tone of voice and narrative.
 

Step Two: Strategic Marketing Plan
Branding strategy to leverage across all elements of school’s marketing.
Development of School Marketing Plan media program for the year.

Once the above is established additional creative support will be needed including:

Step Three: Roll out of Marketing Plan

This includes the development of the key marketing platforms like: website, prospectus, information book and mailer. The development of school/brand communications style guide, ad campaigns both print and outdoor to build awarenss, SEM strategies, stationery, signage all forms of community engagement to uphold the brand message, promise and values.