CBC St Kilda / rebrand + reposition

At the time CBC St Kilda were struggling with numbers and bad publicity in the market place. They were getting left behind. We were hired by the then marketing manager, Anne Hatfield. We worked closely with her in fashioning a message and platform which was authentic, attainable and compelling for mums…cultivating boys character. Every mum would and does want this for their boy. The campaign was highly successful for the college with a 40+% increase in enrolments over trend.
JWB&CO

CBC St Kilda / rebrand + reposition

 

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