Why design matters

I have been working with JWB&CO now for over 3 years and in that time have seen trends in our enrolments shift positively, the attitudes and reputation of CBC lift to a much higher standard and the overall continuity of our image become stronger. We have been given simple yet effective design elements to work with and this is achieving great things for the college. This year alone there has been a 40% increase in enrolments and many of those prospective parents have given positive feedback to the experiences they are already having. The CBC message is strong and clear – we cultivate boys character – the wider community is taking notice.
Anne Hatfield, Community Liaison Officer

Why design matters

As human being we all share the same innate attraction to all things beautiful. Whether a small purple and green meadow flower a top the rugged expanse of a mountain side well above the tree-line to the vast be-speckled night sky of our own Milky Way galaxy. Both compel you to want to look closer. We as humans are compelled to look, notice and marvel at the beautiful. Why you ask? Humans are visual creatures. 

Never judge a book by its cover, but we do?

We all make assumptions right or wrong about what we see with our eyes based on appearance. You know what your mum taught you as a five-year-old, don’t judge a book by its cover. Unfortunately we do and usually too slow to remember what mum said. 

What about first impression? 

We all know they are lasting. Since they are lasting than they must be memorable either for the good or for the bad. Armed with these two very powerful and universal truths, if someone does not know you from Adam how we present ourselves is then a matter of life and death.  As the highly esteemed creator of such an iconic logo as the UPS logo, Paul Rand said this, “good design is good business”. How we present ourselves or our business is critical to success.

Good design promotes credibility?

Putting effort into design and presentation communicates you are professional and worthy of the views attention and ultimately can be trusted. Simply said credible. Ignore design and presentation and you run the risk of creating doubt, confusion  and distrust. This is a long hard battle back in the mind of your customer, so better to invest early on and get it right.

Good design gives a business or product an advantage over the competitors?

Apple Computer has embraced and championed the above simplicities. The point is this, who launched the first mp3 player? No, you cannot recall. Not surprising. Nor can I. The point is Apple came to the scene three years late yet are considered as the originators. Why? It was how they designed the ipod with the cool wheel interface, simplicity of use and colours. How it looked was more important than how it functioned. It was just a music playing device with plenty of competitors.  We buy into it because it is a reflection of our own values. Now the competitors copy Apple. The highest form of complement.

Does design matter… Apple thinks so and so should we.