About
Who we are
JWB&CO is an Australia wide creative and marketing agency specialising in education.
Established in 1995, JWB&CO is a full-service graphic design and marketing agency, specialising in the development of strategic marketing and branding solutions and visual identities for independent and private schools and businesses across Australia.
Much of our marketing positioning and design work has received industry awards for creativity, impact, and effectiveness in delivering in-market results. We love what we do and what we do gets results. Our small size allows us to be nimble, creative and fast with exceptional customer service.
What we stand for
Helping others. Money does not define nor drive us, but client success does. We love working closely with our clients to deliver a unique, authentic and creative solution which sets them apart from the competition. This then drives awareness, interest and ultimately sales. We believe in giving back and helping others, so 2% of net sales goes to philanthropic activities.
Services we provide:
Creative
Website development
Prospectuses
Rebrands
Intregated ad campaigns for print, online and outdoor
Stationery
Signage
Style manual and guides
Annual reports
Packaging
Large format display - pull ups
Signage - directional
Cinema ads + short promotional video
Marketing
Positioning development
Strategic marketing plans
communications plans and management
Brand management
Campaign management
Our work
Who we have or are working for:
Brighton Grammar School “we teach boys” prospectus, website and rebrand campaign; Loreto Mandeville Hall, prospectus and rebrand campaign “Madeline” illustrative approach; MLC Sydney, prospectus and rebrand campaign; PLC Sydney, prospectus and rebrand campaign; Kincoppal Rose Bay, prospectus, website and rebrand campaign; Melbourne High School, prospectus and rebrand campaign; CLC Eltham, “girls flourish here”, prospectus, website and rebrand campaign; Fintona Girls School “great things come in a small package”, prospectus, website and rebrand campaign, CBC St Kilda “cultivating boys character”, prospectus and rebrand campaign, St Columba’s College, prospectus and rebrand campaign; Swinburne University of Technology; Melbourne Girls Grammar; RMIT University Gallery; Monash College; Melbourne Girls College, prospectus, website and rebrand campaign; Gippsland Grammar School, prospectus, website and rebrand campaign; Norhcote High School; IOOF, Bridges; Marymede Catholic College, prospectus, website and rebrand campaign; University of Notre Dame - Maryland
The team
The people of JWB&CO who create remarkable work which get results. We combine our talents and strengths in order to compel your audience to notice and remember you.
Having received several scholarships to university Joe graduated from the Maryland Institute College of Art, which is consistently ranked as a top 10 American art school by U.S News and World Report with a BFA, Visual Communication. After graduation Joe worked as a freelance graphic designer for North Charles Street Design Organisation.
Her engaging and insightful methods articulate and communicate your message effectively and creatively. Passionate about bringing ideas to life, she has a wealth of experience, having created design for print and digital projects for a large range of local and international clients.
Roland has been working in the financial/technical industry for over 25 years. He has been a consultant to large corporations for over 20 years and is very passionate about providing the best customer service and products and is continuously keeping up with the latest technology around the world.
With a business analyst back ground, Nina is a project manager and operations manager of Niro Solutions. She has a passion for excellent customer service and making sure projects are completed at a high quality, and on time.
As a writer, Frank, from Action Words, delivers. His clients keep coming back because he listens to them carefully, he has an innovative approach and he provides text that is compelling. Readers sit up and take note when they read his impactful work.
James has been part of the team from the beginning and is responsible for all of the wonderful images within the work we do. His eye for detail and technical nous is beyond belief. Great to work with and uncanny ability to deliver the unexpected.
A proven marketing and product manager with over 17 years experience including 10 of those years as a senior Telstra marketing manager. Deep and broad experience across all of the marketing disciplines means that Amy brings positive change to any of the marketing elements, across many industries and scale.
Originally from Scotland, Al has been heading up his award winning printing company since 1985. What sets Al apart from other printers is their fastidiousness to detail and meeting any deadline. We have been working together for 20 years and deliver memorable finished products.
Katherine is a Registered Landscape Architect, with experience in projects of all scales as well as a broad design background including Industrial Design. As Director of Leaf Design Studio, she contributes to place making, story telling and way finding with a focus on combining Landscape Architecture skills with Interpretive Design.
Nicki holds a Bachelor of Creative Arts (Visual Communication Design), Graphic Design from Deakin University. She is a passionate designer who is more than able to deliver high quality, well thought out and visually pleasing solutions to any design problem.
Awards
Educate+ National and International Award Winners 2014
Siena College Camberwell
Finalist - Marketing Communications Campaign / advertising campaign including both print and cinema.
Educate+ National and International Award Winners 2012
Catholic Ladies College
Finalist - Communications
Marketing Publication / prospectus package
Fintona Girls’ School
Finalist - Communications
Marketing Publication / prospectus package
Catholic Ladies College
Finalist - Communications Marketing Website
CMS School Marketing Prospectus Awards 2012
Gold Award: - Fintona Girls’ School prospectus, VIC
Silver Award: - Catholic Ladies College website, VIC
CMS School Marketing Prospectus Awards 2011
Gold Award: - Catholic Ladies College, VIC
Bronze Award: - St Columba’s College, VIC
ADAPE National and International Award Winners 2010: [Association of Development and Alumni Professionals in Education]
Website Development and design: - Highly Commended: Fintona Girls School, Vic Judges’ Comment: Refreshing, easy, quick links, great budget. Effective submission.
CMS School Marketing Prospectus Awards 2009
Silver Award, CBC St Kilda
CMS School Marketing Prospectus Awards 2008
Silver Award, MLC Sydney
ADAPE National and International Award Winners 2006
Winner Communications/Marketing, Campaign: Brighton Grammar School, We Teach Boys
Winner Communications/Marketing, Alumni Development Campaign: Brighton Grammar School
ADAPE National and International Award Winners 2004:
Winner - Communications/Marketing, Campaign: - Loreto Mandeville Hall
Strategic Marketing
How to market your educational institution
Believe what?
What is the authentic differentiating idea?
This idea must be 5 things:
- Authentic - something which is being done or exists in the business already
- Compelling - something the audience value, want and willing to pay for
- Unique - sets them apart from the competition
- Consistent - staying on message
- Simple - one or two words, three max
Our/your job
To create a message so that the viewer recognizes what makes your business different from your competitors:
How?
- Consider the landscape your business is competing in. Who are the competitors
- Know thy self
- Simplicity is vital
- Credibility / authenticity
- Consistency
- Try not to be all things to all people
Now that you have your differentiating idea, what now?
Build awareness - begin to tell your story.
Begin to communicate to your audience that differentiating idea where they are like on facebook or in the mall...
- visual must be appropriate for and sympathetic to the differentiating idea
- must reinforce the differentiating idea
- consistency - stay on message
- build momentum - first two years of roll out dial up the spending on marketing in order to get the message out and build momentum
Contact
Request a Company Profile Brochure
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