About
Fintona Girls' School Finalist at Educate Plus
Finalist in the Educate Plus Excellence Awards Marketing Campaign Category. We were pretty excited to see our work for Fintona Girls School recognised this way. Unfortunately we did not win, but by many accounts it was well received. The ELC needed to fill it's ranks, so we were engaged to develop a multiply touch points campaign. The campaign itself was a huge success and more than doubling enrolments and a massive increase over trend.
Let's unpack this a bit. Fintona realised there was a deficiency of numbers in the ELC. The directive and goal of the campaign was to get more numbers into the ELC. We met with the marketing manager over a coffee and tea and began to workshop ideas right there and then. It was a great example of cooperation and team work. These ideas were formalised into rough layouts using found images and text to show concept. Then presented to manager and leaders of the ELC for sign off on direction.
We then pulled the photographer James who nailed it with the hero shot of the boy and girl wearing dress up costumes. The idea was each child who was to attend with their parents coming would recieve a dress up costume to wear on the day and even the mask they received in the mail as a direct-mail-postcard.
What we did to build awarness around the Open Morning tours event:
- Direct Mail in the shape of a mask to both be distinctive as well as its link to the dress/costume part of the event
- Website front page slider image with link
- Facebook Advertising
- ELC dedicated prospectus
- Real Estate boards
- Online advertising banner and side as part of the digital version of the major suburban publication
- Corresponding print advertising in the major suburban publication
All of this with a timeline less then three weeks from concept to actual event. Talk about quick. All involved were amazing and did a bang-up-job.
The Result as indicated from our website webform data
Social Media Statistics Australia – July 2018
David Cowling on August 1, 2018
Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.
Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day. However Facebook doesn’t go without it’s controversy after the Cambridge Analytica scandal. It’s been reported that many Australian users are deleting their account and changing their privacy settings.
READ FULL STORY HERE
Our work
Who we have or are working for:
Brighton Grammar School “we teach boys” prospectus, website and rebrand campaign; Loreto Mandeville Hall, prospectus and rebrand campaign “Madeline” illustrative approach; MLC Sydney, prospectus and rebrand campaign; PLC Sydney, prospectus and rebrand campaign; Kincoppal Rose Bay, prospectus, website and rebrand campaign; Melbourne High School, prospectus and rebrand campaign; Christ Church Grammar School, “cherishing families”, prospectus, website and rebrand campaign; CLC Eltham, “girls flourish here”, prospectus, website and rebrand campaign; Fintona Girls School “great things come in a small package”, prospectus, website and rebrand campaign, CBC St Kilda “cultivating boys character”, prospectus and rebrand campaign, St Columba’s College, prospectus and rebrand campaign; Swinburne University of Technology; Melbourne Girls Grammar; RMIT University Gallery; Monash College; Melbourne Girls College, prospectus, website and rebrand campaign; Gippsland Grammar School, prospectus, website and rebrand campaign; Norhcote High School; IOOF, Bridges; Marymede Catholic College, prospectus, website and rebrand campaign; University of Notre Dame - Maryland, University of Melbourne, Faculty of Medicine, Dentistry and Health Sciences |
The team
The people of JWB&CO who create remarkable work which get results. We combine our talents and strengths in order to compel your audience to notice and remember you.

Having received several scholarships to university Joe graduated from the Maryland Institute College of Art, which is consistently ranked as a top 10 American art school by U.S News and World Report with a BFA, Visual Communication. After graduation Joe worked as a freelance graphic designer for North Charles Street Design Organisation.

Her engaging and insightful methods articulate and communicate your message effectively and creatively. Passionate about bringing ideas to life, she has a wealth of experience, having created design for print and digital projects for a large range of local and international clients.

Roland has been working in the financial/technical industry for over 25 years. He has been a consultant to large corporations for over 20 years and is very passionate about providing the best customer service and products and is continuously keeping up with the latest technology around the world.

At the forefront of online marketing mediums SEO & SEM coupled across social media, video, digital advertising, optimisation, remarketing and retargetting, Troy's support of Australia’s schools and their communities stretch back to 2001.

James has been part of the team from the beginning and is responsible for all of the wonderful images within the work we do. His eye for detail and technical nous is beyond belief. Great to work with and uncanny ability to deliver the unexpected.

Katherine is a Registered Landscape Architect, with experience in projects of all scales as well as a broad design background including Industrial Design. As Director of Leaf Design Studio, she contributes to place making, story telling and way finding with a focus on combining Landscape Architecture skills with Interpretive Design.

Nicki holds a Bachelor of Creative Arts (Visual Communication Design), Graphic Design from Deakin University. She is a passionate designer who is more than able to deliver high quality, well thought out and visually pleasing solutions to any design problem.
Awards
Educate+ National and International Award Winners 2014
Siena College Camberwell
Finalist - Marketing Communications Campaign / advertising campaign including both print and cinema.
Educate+ National and International Award Winners 2012
Catholic Ladies College
Finalist - Communications
Marketing Publication / prospectus package
Fintona Girls’ School
Finalist - Communications
Marketing Publication / prospectus package
Catholic Ladies College
Finalist - Communications Marketing Website
CMS School Marketing Prospectus Awards 2012
Gold Award: - Fintona Girls’ School prospectus, VIC
Silver Award: - Catholic Ladies College website, VIC
CMS School Marketing Prospectus Awards 2011
Gold Award: - Catholic Ladies College, VIC
Bronze Award: - St Columba’s College, VIC
ADAPE National and International Award Winners 2010: [Association of Development and Alumni Professionals in Education]
Website Development and design: - Highly Commended: Fintona Girls School, Vic Judges’ Comment: Refreshing, easy, quick links, great budget. Effective submission.
CMS School Marketing Prospectus Awards 2009
Silver Award, CBC St Kilda
CMS School Marketing Prospectus Awards 2008
Silver Award, MLC Sydney
ADAPE National and International Award Winners 2006
Winner Communications/Marketing, Campaign: Brighton Grammar School, We Teach Boys
Winner Communications/Marketing, Alumni Development Campaign: Brighton Grammar School
ADAPE National and International Award Winners 2004:
Winner - Communications/Marketing, Campaign: - Loreto Mandeville Hall
Strategic Marketing
How to market your educational institution
Believe what?
What is the authentic differentiating idea?
This idea must be 5 things:
- Authentic - something which is being done or exists in the business already
- Compelling - something the audience value, want and willing to pay for
- Unique - sets them apart from the competition
- Consistent - staying on message
- Simple - one or two words, three max
Our/your job
To create a message so that the viewer recognizes what makes your business different from your competitors:
How?
- Consider the landscape your business is competing in. Who are the competitors
- Know thy self
- Simplicity is vital
- Credibility / authenticity
- Consistency
- Try not to be all things to all people
Now that you have your differentiating idea, what now?
Build awareness - begin to tell your story.
Begin to communicate to your audience that differentiating idea where they are like on facebook or in the mall...
- visual must be appropriate for and sympathetic to the differentiating idea
- must reinforce the differentiating idea
- consistency - stay on message
- build momentum - first two years of roll out dial up the spending on marketing in order to get the message out and build momentum
Contact
Request a Company Profile Brochure
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