Brighton Grammer School / rebrand + reposition

Natalie van Wetering is an absolute dynamo who valued and spearheaded the positioning message both internally and externally. We developed the position together after many focus groups. We both came to the same conclusion nearly instantaneously… we teach boys! This powerful message is well over 10 years old yet as valid today as ever. A great message is timeless and continuously compelling to the audience.
JWB&CO

Brighton Grammer School / rebrand + reposition

 

 

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