Siena College Camberwell_affordable excellence_ad campaign

One of the key strengths of JWB & CO is their ability to truly understand and connect with their clients. They take the time to listen and understand our unique needs, goals, and target audience. This personalised approach enables them to develop tailored marketing strategies that align with brand values and effectively communicate to the intended audience.
Tracey Grobbelaar MFIA, MAICD Director Of Development and Community Relations, Siena College Board Member and Vic Chapter President, Educate Plus

Siena College Camberwell_affordable excellence_ad campaign

We were hired by Siena College, Camberwell to promote their cost effective and academic effective brand of education in a highly contested and expensive marketplace, Kew, Victoria. This was the problem, how do you cost effective yet the VCE or academic side of the ledger is still very high? Basically low cost high academic attainment.... we came up with Affordable Excellence. Because Siena is cost effective does not mean it is not excellent, so we wanted to dispel that notion clearly and succinctly.


We created a multichannel ad campaign to include:

  • Billboards
  • Small Format Street Furniture
  • Google
  • Socials
  • Direct Mail