About

It has been a most rewarding and enriching process. I have been delighted with the creativity, curiosity and integrity that JWB&CO brought to all aspects of their work with Catholic Ladies College. Many thanks for your collaboration in developing our new brand. It is proving to be very successful.
Margaret McKenna, former principal, Catholic Ladies College
About

We deliver clarity for schools when the market gets crowded.

For over 30+ years this is at our core

JWB&CO is a strategic branding, marketing and creative partner working with schools when the decision matters, enrolment pressure, rising competition, leadership change, or a moment of transition. We help schools find the clearest truth in who they are, then translate it into communications and campaigns that build cut through over time.

 

What makes us different

We are a strategic decision-making partner for school leadership under competitive pressure

In dense education markets, many schools start to sound the same. Parents default to reputation, familiarity, or the loudest message, not necessarily the best fit. Our work starts by diagnosing how your school is perceived against real competitors, what families genuinely value, and where your strengths are under‑leveraged.

 

How we work 

Owner‑led, senior‑driven, and built on accountability.

We are an owner‑led agency. The founder, Joe Brooks, remains the primary contact and strategic/creative lead, because the work only holds together when strategy and execution stay connected.

 

We bring the thinking first then the doing:

  • competitor reality (not assumptions)

  • parent decision drivers (what actually moves choice)

  • clear positioning (simple enough to repeat, strong enough to hold)

  • creative that expresses that position consistently and compellingly across touchpoints

 

Campaigns that scale across the whole school

One relationship. Everything your school needs to cut through and be remembered and desired.

Our services cover the full communications ecosystem schools need:

  • Brand positioning and identity development

  • Strategic marketing plans and communications planning

  • Campaign ideation and omnichannel rollout (print, outdoor, digital)

  • Paid digital (Google and Meta) and reporting

    • We have an award winning Google Certified & Hubspot accredited all-star.

  • Websites, prospectus, collateral and publications

  • Signage and wayfinding (where environment is part of the brand)

  • Roll out and execution

 

 

 

How we work

Our work

I strongly recommend JWB&CO for their outstanding marketing services. I have had the pleasure of working closely with Joe Brooks and I have been consistently impressed by his professionalism, expertise, and results-driven approach. Their knowledge, creativity, and exceptional customer service make them an invaluable asset to any organisation.
Tracey Grobbelaar, MFIA, MAICD; Director Of Development and Community Relations, Siena College; Board Member and Vic Chapter President, Educate Plus
Our work

We are a strategic decision-making partner for school leadership under competitive pressure. The work we do cuts through the sameness to drive awareness and enrolments.

The team

JWB&CO have delivered an outstanding campaign for the College moving to co-education in 2023. Their expertise, passion and knowledge displayed flexibility in drafting and editing, ensuring the very best possible outcome was delivered. I have enjoyed working with JWB&CO team, their expertise and professionalism in communication is second to none and I recommend them unreservedly.
Mary Farah, Principal, St Aloysius College, North Melbourne.
The team

We combine experienced senior strategy, creative, copy, PPC and specialist production to execute top tier campaigns.

 
Joe
Art Director / Marketing & Brand Strategist
 

Client focused outcomes and delivering award winning solutions. Joe graduated from the Maryland Institute College of Art, USA with honours with a BFA, Visual Communication, cum laude. Joe lectured for five years at Swinburne University in design, brand and marketing.

 
Simon
Signage Fabrication & Installation
 

His passion for skillful execution, attention to detail and quality craftsmanship is at the core of Simon's work. Simon has been fabricating and installing signage for over 25 years starting as an apprentice Signwriter.

 
Jamie
Digital PPC across Google & Socials
 

He specialises in PPC across google and meta platforms in particular. He has  met and surpassed certain specifications based on skills and current clients to be recognised by Google as a trusted Google Ads partner. Basically, it just means I know what I’m doing.

 

Awards

It is with great enthusiasm I pen this testimonial for the work of JWB&CO. In my capacity of Director of Development and Brighton Grammar School I have worked with JWB&CO on a number of assignments over the last three to four years. My role entails a range of responsibilities in the fields of fundraising, marketing, community relations and alumni relations. JWB&CO has been involved in each of these areas creating a range of materials that are eye catching, innovative, effective and memorable. They are particularly talented at working through the process of analysing the challenge at hand, collaborating with various stakeholders and ultimately designing the solution.
Natalie van Wetering, Director of Marketing, Brighton Grammar School
Awards

Educate+ National and International Award Winners 2018

Fintona Girls' School

Finalist - Marketing Communications Campaign / ELC multi-media advertising campaign including both print and online

 

Educate+ National and International Award Winners 2014

Siena College Camberwell

Finalist - Marketing Communications Campaign / advertising campaign including both print and cinema.

 

Educate+ National and International Award Winners 2012

Catholic Ladies College

Finalist - Communications

Marketing Publication / prospectus package

 

Fintona Girls’ School

Finalist - Communications

Marketing Publication / prospectus package

 

Catholic Ladies College

Finalist - Communications Marketing Website

 

CMS School Marketing Prospectus Awards 2012

Gold Award: - Fintona Girls’ School prospectus, VIC

Silver Award: - Catholic Ladies College website, VIC

 

CMS School Marketing Prospectus Awards 2011

Gold Award: - Catholic Ladies College, VIC

Bronze Award: - St Columba’s College, VIC

 

ADAPE National and International Award Winners 2010:
[Association of Development and Alumni Professionals in Education]

Website Development and design: - Highly Commended: Fintona Girls School, Vic Judges’ Comment: Refreshing, easy, quick links, great budget. Effective submission.

 

CMS School Marketing Prospectus Awards 2009

Silver Award, CBC St Kilda

 

CMS School Marketing Prospectus Awards 2008

Silver Award, MLC Sydney

 

ADAPE National and International Award Winners 2006

Winner Communications/Marketing, Campaign: Brighton Grammar School, We Teach Boys

Winner Communications/Marketing, Alumni Development Campaign: Brighton Grammar School

 

ADAPE National and International Award Winners 2004:

Winner - Communications/Marketing, Campaign: - Loreto Mandeville Hall

Contact

Dear Margaret, ... We received the Catholic Ladies College prospectus today. It is beautifully done, so unique, in my mind. I was transported to leafy Eltham. It utterly captured my imagination... I was almost in tears just looking at the presentation of the envelope! It is a wonderful credit to all involved.
Susan, Principal, MSJ Girls’ College
Contact

Let’s talk about what’s in front of you.

If your school is facing competition, change, or enrolment pressure and you want clarity you can stand behind we’d welcome a conversation.

 

Get in touch below

 

 

 

Contact

Mobile / 0410 458 366
Email / joe@jwb.com.au