"The importance of our education system in achieving positive economic and social outcomes cannot be overstated. Yet a system designed for the industrial era struggles to meet the needs of students in the 21st century. Transformation is overdue."
Stephen Cartwright
Tips #4 Newsletter

Bringing real life work skills to education

Student Agency/ communications


Why the need?

Let's let the NSW Chamber of Commerce tell us..."The NSW Business Chamber has called for an overhaul of the school education system in response to employer concerns that students are not being prepared well enough to tackle the modern workplace." The article goes on to say, "Chief executive Stephen Cartwright said his organisation's member businesses are concerned a significant proportion of young people leaving school need to be better equipped to avoid being left behind. He said there were "serious signs" that "we must act now to transform and modernise our school education system". "Otherwise, we risk leaving our next generation behind and our economy in jeopardy," he said. Source Fairfax Media.


Student's angst or struggle is, "what do I do with my life when I leave high school?" "What will I study in Uni?" This programs help solve that problem.



We wanted to put our hand to the plough to help solve this problem.

Since we are a strategic marketing and branding company how can we do our part to help? We scratched our heads. Solution...Why not bring a communications learning package to interested year 8/9 students so they can gain real life industry experience from industry experts. By year 10 they are actively creating great content for the marketing team. 

The idea has a double benefit. It provides real-on-the job experience to students and it helps the over stretched marketing team create content for their social marketing efforts. And not just content, but great content learned from their on-the-job time as part of the "Student Agency".


Other key benefits for the student

  • real world industry led experience for students
  • school uses own students to market school
  • better decision making for HSC, SACE, VCE or WACE subjects
  • better life choice for University degree pathway
  • stronger real life skills for work 
  • learn to work as part of a team

Key takeaways

  • Who - Year 8/9 Students with a communications interest
  • What - communications skills to industry standards for social content creation
    • How to create compelling Social Media content
      • Planning, writing a brief, understanding the client, developing the message
      • Scripting, pre-production
      • Editing and approvals
      • Promotion, distribution, PR and publicity
    • Working as a team to generate fantastic posts, images and videos to communicate the schools mission, events and activities.
    • The possibilities with social media and how campaigns work
    • Assessing how our movements on social media can help us to create a personal or community brand
    • How to work to deadlines and organise information for a digital platform
    • Reading the metrics
    • Protection and regulation
  • Where - at school either face-to-face and online via conferencing
  • When - lunchtime with school coordinator or representative
  • Why - Education needs real life industry experience for students and parents want tools to help their child find their life calling

Mr Cartwright concludes with this perspective from the paper Old School New School-Report, "The importance of our education system in achieving positive economic and social outcomes cannot be overstated. Yet a system designed for the industrial era struggles to meet the needs of students in the 21st century. Transformation is overdue."


This program helps meet the needs of students for the 21st century.



Troy Jones
Educatiion: Flinders University
Bachelor of Economics - Law ,
1994 – 1999

Founder, The Real Men Project, Aug 2014 – Present

Chairperson, Daystar Foundation Australia, Jun 2019 – Present, Empowering people in Western Sydney through education and connection.



Joe Brooks
Educatiion: Maryland Institute College of Art, BFA Visual Communications
Certificate Four in Training and Assesment

Creative director, JWB&CO, 1995- present
Swinburne University of Technoloty, sessional lecturer March 2018 - present




It's Lit, A guide to what teens think is cool

From our friends at Google


As marketing professionals with limited time it is vital to understand your audience/s. With that in mind let's have a look at one key audience which gets overlooked, teens. Today students have a far greater say in the purchasing decision of education then they did say when we were like them. One key point is we can never lose sight of who our audience is. If we do we will never engage with them. The metrics around this inform the language we use and the creative we present.


Some key facts

Gen Z [ Ages 6-23] ..."this group is ambitious, engaged, and feel like they can change the world. For Generation Z, what’s cool is also a representation of their values, their expectations of themselves, their peers, and the brands they hold in the highest regard."


Key takeaways for you

What's Gen z thinks is cool?

Teens feel something is cool if it’s unique, impressive, interesting, amazing or awesome. Something becomes “cool” when it brings joy or happiness or is unique enough to stand out from everything.

Magenta = girls,

Green = boys





Gen z
Social media is for consuming and connecting, not sharing.

Snapchat, and Instagram are the coolest platforms. Facebook is still a daily habit for most teens for consumption and stalking, but they rarely post and it’s not seen as cool.






What about Gen z smartphone ownership

Mobile still king. Smartphones, all-things iOS, and VR/Augmented Reality are the coolest things in tech.


Facts and figures based on US findings from the article It's Lit, A guide to what teens think is cool.


Our work

JWB&CO's dedication to first get to know us as clients, understand our objectives, the assiduous attention to detail, insightful design and strategic approach have led to demonstrable and exceptional outcomes. Joe's thorough ground-work and perceptive approach enabled him to gain and embedded appreciation of want, why and then how we could achieve our goals. Particularly helpful was the way we had options and variations of approaches that would suit varying budgets and competing stakeholders. Joe is an outstanding communicator and has a broad skill-set that compliments his striking and fresh design.
Robert Clancy, Executive Officer & Marketing Manager, Catholic Super
Our work

Who we have or are working for:

Brighton Grammar School “we teach boys” prospectus, website and rebrand campaign; Loreto Mandeville Hall, prospectus and rebrand campaign “Madeline” illustrative approach; MLC Sydney, prospectus and rebrand campaign; PLC Sydney, prospectus and rebrand campaign; Kincoppal Rose Bay, prospectus, website and rebrand campaign; Melbourne High School, prospectus and rebrand campaign; Christ Church Grammar School, “cherishing families”, prospectus, website and rebrand campaign; CLC Eltham, “girls flourish here”, prospectus, website and rebrand campaign; Fintona Girls School “great things come in a small package”, prospectus, website and rebrand campaign, CBC St Kilda “cultivating boys character”, prospectus and rebrand campaign, St Columba’s College, prospectus and rebrand campaign; Swinburne University of TechnologyMelbourne Girls GrammarRMIT University GalleryMonash CollegeMelbourne Girls College, prospectus, website and rebrand campaign; Gippsland Grammar School, prospectus, website and rebrand campaign; Norhcote High School; IOOF, Bridges; Marymede Catholic College, prospectus, website and rebrand campaign; University of Notre Dame - Maryland, University of Melbourne, Faculty of Medicine, Dentistry and Health Sciences


Some of our work. 

The team

Tips #3 Newsletter

What is your first step for Social and SEO success in 2019?

It's to look under the hood to see how you are performing online.

In our experience in working with schools.. There is one step that is guaranteed to make an improvement to your school communication.


We all have our ideas on how to do better than we did last year.  Our own views on what our community wants, when they want it, and how to improve engagement and connection.


The problem is - its biased, unclear and unscientific.


Thats where a thoughtful analysis and audit of the actual situation will be your most valuable step of 2019.


The JWB&CO team will conduct 2 audits - one on SEO/SEM and google search; the other on social channels and audience engagement; that will give your team the tools and insights to build a powerful response to the reality of your consumer needs in 2019. 


Our research over the past 5 years has been absolutely clear; the community that is connected and informed will:

  • donate more

  • donate more regularly

  • stay connected

  • share positive news

  • drive new enquiries and enrolments


A JWB&CO social audit will identify who the audience is, how to boost posts effectively, how many posts to make per week, what are the pillars of the communication strategy, what your competitors are doing successfully, what is best in category and how to develop a content calendar to meet the needs of your community.


A JWB&CO SEO strategy uses cutting edge technology to identify gaps in your web presence, adwords campaign, ranking strategy, pay-per-click and a “bang-for-buck” approach to making improvements in your brand awareness and connectivity.


JWB&CO is Australia’s leading schools first digital advertising agency, and we can bring scientific analysis to your situation and develop solutions to improving the efficiency of meeting the needs of your community.


Get in touch with us below to book your Social and/or SEO strategy today!



From Nielsen's

Digital Touchpoints are making their mark in U.S. retail, but print is [still] not dead

Synopsis from Nielsen's 

Given these dynamics, retailers can best reach their shoppers by leveraging multiple touchpoints for marketing. They should maintain and optimize spending on traditional circulars, since these will continue to be shoppers’ main source of information for the near term. And as consumers seek more information digitally, it’s critical that retailers develop and enhance their digital marketing touchpoints. Across generations, they should appeal to Millennials using digital platforms, but also broaden digital penetration among Generation X and Baby Boomers, who are adopting these touchpoints quickly.

Read More




art director

Having received several scholarships to university Joe graduated from the Maryland Institute College of Art, which is consistently ranked as a top 5 American art school by U.S News and World Report with a BFA, Visual Communication. As a lover of all things communicaion, Joe too teaches at Swinburne University of Technology.


Her engaging and insightful methods articulate and communicate your message effectively and creatively. Passionate about bringing ideas to life, she has a wealth of experience, having created design for print and digital projects for a large range of local and international clients.

web and online

Nina has been working in the financial/technical industry since 1988. She has been a consultant to large corporations and is very passionate about providing the best customer service and online products. Nina is continuously keeping up with the latest technology from around the world.

Online marketing

At the forefront of online marketing mediums SEM coupled across social media, video, digital advertising, optimisation, remarketing and retargetting, Troy's support of Australia’s schools and their communities stretch back to 2001.

Adwords & SEO Services

Nick specialises in Adwords, SEO Services, Digital Marketing, LeadGeneration, and Website Optimization. We normally achieve Page 1 Google rankings for our clients. We specialise inGoogle, Local SEO and White Hat SEO Techniques.


James has been part of the team from the beginning and is responsible for all of the wonderful images within the work we do. His eye for detail and technical nous is beyond belief. Great to work with and uncanny ability to deliver the unexpected.

junior designer

Nicki holds a Bachelor of Creative Arts (Visual Communication Design), Graphic Design from Deakin University. She is a passionate designer who is more than able to deliver high quality, well thought out and visually pleasing solutions to any design problem.


It is with great enthusiasm I pen this testimonial for the work of JWB&CO. In my capacity of Director of Development and Brighton Grammar School I have worked with JWB&CO on a number of assignments over the last three to four years. My role entails a range of responsibilities in the fields of fundraising, marketing, community relations and alumni relations. JWB&CO has been involved in each of these areas creating a range of materials that are eye catching, innovative, effective and memorable. They are particularly talented at working through the process of analysing the challenge at hand, collaborating with various stakeholders and ultimately designing the solution.
Natalie van Wetering, Director of Marketing, Brighton Grammar School

Educate+ National and International Award Winners 2018

Fintona Girls' School

Finalist - Marketing Communications Campaign / ELC multi-media advertising campaign including both print and online


Educate+ National and International Award Winners 2014

Siena College Camberwell

Finalist - Marketing Communications Campaign / advertising campaign including both print and cinema.


Educate+ National and International Award Winners 2012

Catholic Ladies College

Finalist - Communications

Marketing Publication / prospectus package


Fintona Girls’ School

Finalist - Communications

Marketing Publication / prospectus package


Catholic Ladies College

Finalist - Communications Marketing Website


CMS School Marketing Prospectus Awards 2012

Gold Award: - Fintona Girls’ School prospectus, VIC

Silver Award: - Catholic Ladies College website, VIC


CMS School Marketing Prospectus Awards 2011

Gold Award: - Catholic Ladies College, VIC

Bronze Award: - St Columba’s College, VIC


ADAPE National and International Award Winners 2010:
[Association of Development and Alumni Professionals in Education]

Website Development and design: - Highly Commended: Fintona Girls School, Vic Judges’ Comment: Refreshing, easy, quick links, great budget. Effective submission.


CMS School Marketing Prospectus Awards 2009

Silver Award, CBC St Kilda


CMS School Marketing Prospectus Awards 2008

Silver Award, MLC Sydney


ADAPE National and International Award Winners 2006

Winner Communications/Marketing, Campaign: Brighton Grammar School, We Teach Boys

Winner Communications/Marketing, Alumni Development Campaign: Brighton Grammar School


ADAPE National and International Award Winners 2004:

Winner - Communications/Marketing, Campaign: - Loreto Mandeville Hall


Dear Margaret, ... We received the Catholic Ladies College prospectus today. It is beautifully done, so unique, in my mind. I was transported to leafy Eltham. It utterly captured my imagination... I was almost in tears just looking at the presentation of the envelope! It is a wonderful credit to all involved.
Susan, Principal, MSJ Girls’ College

Request a Company Profile Brochure

If you wish to receive our digital company profile or to make contact with JWB&CO please fill out the form below or call us on 03 9898 3666 and we will get back in touch as soon as possible. Thank you for connecting with JWB&CO.


P.O Box 101 Surrey Hills Victoria Australia 3127
03 9898 3666
0410 458 366