About

It has been a most rewarding and enriching process. I have been delighted with the creativity, curiosity and integrity that JWB&CO brought to all aspects of their work with Catholic Ladies College. Many thanks for your collaboration in developing our new brand. It is proving to be very successful.
Margaret McKenna, former principal, Catholic Ladies College

About

We deliver clarity for schools when the market gets crowded.

For over 30+ years this is at our core

JWB&CO is a strategic branding, marketing and creative partner working with schools when the decision matters, enrolment pressure, rising competition, leadership change, or a moment of transition. We help schools find the clearest truth in who they are, then translate it into communications and campaigns that build cut through over time.

 

What makes us different

We are a strategic decision-making partner for school leadership under competitive pressure

In dense education markets, many schools start to sound the same. Parents default to reputation, familiarity, or the loudest message, not necessarily the best fit. Our work starts by diagnosing how your school is perceived against real competitors, what families genuinely value, and where your strengths are under‑leveraged.

 

How we work 

Owner‑led, senior‑driven, and built on accountability.

We are an owner‑led agency. The founder, Joe Brooks, remains the primary contact and strategic/creative lead, because the work only holds together when strategy and execution stay connected.

 

We bring the thinking first then the doing:

  • competitor reality (not assumptions)

  • parent decision drivers (what actually moves choice)

  • clear positioning (simple enough to repeat, strong enough to hold)

  • creative that expresses that position consistently and compellingly across touchpoints

 

Campaigns that scale across the whole school

One relationship. Everything your school needs to cut through and be remembered and desired.

Our services cover the full communications ecosystem schools need:

  • Brand positioning and identity development

  • Strategic marketing plans and communications planning

  • Campaign ideation and omnichannel rollout (print, outdoor, digital)

  • Paid digital (Google and Meta) and reporting

    • We have an award winning Google Certified & Hubspot accredited all-star.

  • Websites, prospectus, collateral and publications

  • Signage and wayfinding (where environment is part of the brand)

  • Roll out and execution

 

 

 

How we work

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