The heart is a well know and well understood symbol for both wellbeing/health and caring or kindness. It to is emotive of warmth, friendliness and helpfulness. We have used this as a key element throughout as it fits your brand and business name so perfectly and is widely recognisable and desired by your target audience.

The mark takes the shape of a heart made up of two interconnected circles/ovals representing the circle of life or cradle-to-grave idea... for every body at any stage of life. As our target audience are primarily females we wanted to have a softer looking mark. The mark looks fresh, reliable, safe, dependable and modern like your eStore.

What we did:

• New brand positioning into the marketplace
• New brand mark