MMAPT Automated product photography - new website design
MMAPT Automated product photography - new website design
New website design including horizontal parallax navigation
Horizontal Parallax scrolling is a web site navigational experience where the background content (i.e. an image) is moved at a different speed than the foreground content while scrolling. The site was designed to uphold and foster the clean, elegant, sophisticated, simple and beautiful aesthetic of Stevie and the overall brand utilising parallax.
The site is designed to provide an editorial-style experience comparable to leafing through a product catalogue showing off the clients remarkable photography created by Stevie. The smooth horizontal scrolling makes great use of parallax UI/UX to draw attention to each new section and how they solved the clients needs. This style visually provides the site a subtle impression of depth while highlighting the incomparable photographic results of Stevie.