Geelong Grammar School_ Exceptional Starts Early campaign

We are really pleased with the creative idea that Joe and JWB&CO developed to support our school’s marketing and communications strategy. The concept needed to have breadth and relevancy across our multiple campuses and iniatives, ensuring longevity. JWB&CO has successfully delivered on that vision, providing a solid foundation for future years.
Jo McGuire, Head of Marketing and Enrolments

Geelong Grammar School_ Exceptional Starts Early campaign

The campaign is to promote the NEW Geelong Grammar School, Toorak campus offering, Year 7 and 8 from 2027. Our goal is to drive awareness and leads to begin building enrolments and tours for the new Toorak campus Year 7 and 8 year levels.

 

'Exceptional starts early’ It is a clarion call to families to join us on the journey of being better than usual... exceptional. The idea of ‘Early’ is a relative term which means it is an appropriate message to all parent/student segments: ELC Toorak, Timbertop Yr 9 and Corio Yr 10, along the purchasing cycle. Future success comes to those who prepare well and Geelong Grammar School provides the best preparation for families and students.

 

What did we do? We developed the campaign messaging in a flexible manner to cascade over key marketing initiatives:

  • concept development
  • messaging build out
  • all creative across billboards, mega bus sides, digital pngs and GIFFs, print ads
  • communications and media plan: outdoor [billboards, small street format, mega side, Google, Meta, Domain, The Age]
  • target audience analysis
  • media management

 

The incredible beauty of this campaign is its longevity and flexibility. How so?

  • Exceptional starts late -  as in burning the mid night oil to kick but in studies
  • Exceptional starts in the dark - again ref to early morning workouts/training
  • Exceptional starts now 
  • Exceptional starts anytime

 

 

 

 

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