Siena College Camberwell / REBRAND + REPOSITION

I attended the latest Harry Potter movie at the Palace Cinemas in Balwyn at midnight. Siena had an advertisement play before the movie and (obviously there were many Siena students, past & current in attendance) because spontaneous applause broke out! Just thought you should know of the positive impact the school is obviously having on the students (both past & present). Who would have thought that girls in their late teens would positively acknowledge their school in this way!
Tracey Grobbelaar, Marketing and Communication

Siena College Camberwell / REBRAND + REPOSITION

Reposition / Rebrand

The brand proposition is a school for "community" and "connecting". What an amazing message which we have used at the key narrative throughout the prospectus. We then rebranded the schools entire suite of both internal and external marketing communications.



  • Positioning development  + brand pillars
  • Logo type  +  relationship with crest
  • Prospectus 
  • Signage
  • Advertising