Gippsland Grammar School / REBRAND + REPOSITION

I have known and worked with JWB&CO for the many years in my role as Principal of Gippsland Grammar. During that time JWB&CO has planned and delivered our current marketing plan which includes a positioning brand territory report and statement, prospectus, website, stationery and new livery. Their creative influence was instrumental in our new messaging and look and feel. Joe and his team are very easy to work with, they are timely in meeting deadlines and professional in all they do. The new look developed my the JWB&CO team is significantly unique within the independent schools' market while also being an accurate representation of the culture of Gippsland Grammar. I highly recommend JWB&CO for your next marketing and branding initiative.
David Baker, Principal

Gippsland Grammar School / REBRAND + REPOSITION

Reposition / Rebrand

We developed the position, about the idea of always striving to improve, to do and be better based on the schools internal ideal of continual improvement. Then we rebranded the schools entire suite of both internal and external marketing communications.


  • Positioning + brand pillars
  • Focus groups
  • Logo type  +  relationship with crest
  • Prospectus
  • Website
  • Style guide 
  • Bus - livery
  • Stationery
  • Multichannel ad campaign