Brighton Grammer School / rebrand + reposition

Natalie van Wetering is an absolute dynamo who valued and spearheaded the positioning message both internally and externally. We developed the position together after many focus groups. We both came to the same conclusion nearly instantaneously… we teach boys!

Brighton Grammer School / rebrand + reposition


Reposition / Rebrand

The brand proposition is  "We teach boys". This powerful message is well over 10 years old yet as valid today as ever. A great message is timeless and continuously compelling to the audience. This message is the key narrative to the prospectus.


  • Positioning development  + brand pillars
  • Prospectus 
  • Prospectus wallet