CBC St Kilda / rebrand + reposition

We have been working with JWB&CO now for many years and in that time have seen trends in our enrolments shift positively, the attitudes and reputation of CBC lift to a much higher standard and the overall continuity of our image become stronger. We have been given simple yet effective design elements to work with and this is achieving great things for the college. This year alone there has been a 40% increase in enrolments and many of those prospective parents have given positive feedback to the experiences they are already having. The CBC message is strong and clear – we cultivate boys character – the wider community is taking notice.
Anne Hatfield, Community Liaison Officer

CBC St Kilda / rebrand + reposition

Reposition / Rebrand

The brand proposition is "Cultivating boys character". Fashioning a message and platform which was authentic, attainable and compelling for mums was key to the success of the repositioning. 


  • Positioning development  + brand pillars
  • Logo type  +  relationship with crest
  • Stationery set
  • Prospectus
  • CBC Magazine