My association with the work of JWB&CO goes back to the nineties, whilst researching Victorian schools’ responses to enrolment pressures, I immediately noted that JWB&CO's design and campaign strategies stood out, particularly compared to the comparatively dull Sydney scene. Closer to home, my alma mater, MLC, approaching its 125th anniversary, now has vibrant, upbeat communications material, through JWB&CO’s bold approach and guidance. More recently, working directly with Joe has been a positive and professional experience.