St Columba's Girls School / REBRAND + REPOSITION

The whole process was aided by Joe's ability to listen to the basic tenants of the College's point of difference in a crowded market place and to turn these into creative and innovative designs. This ability, along with his personal qualities and attributes, particularly, his skill in engaging persons from all manner of diversity, resulted in a distinctive product of which we were very proud. I would have no hesitation in recommending JWB&CO in this area.
April Honeyman, Principal

St Columba's Girls School / REBRAND + REPOSITION

Reposition / Rebrand

JWB&Co was hired to help rebrand the college with the wonderfully refreshing and compelling idea of 'uncommon women'. The red thread, which is inspired by the ancient Chinese proverb, has been used through out the prospectus and around the College, provides a tangible community symbol, connecting the past, with the present, and looking to the future. 



  • Positioning development  + brand pillars
  • Logo type  +  relationship with crest
  • Prospectus design and production
  • Mailing envelope
  • Wayfinding signage
  • Environmental signage
  • Style guide 
  • Car wrap
  • Uniform design
  • Style guide