How-to : design & marketing training for individuals & teams

Honestly, I liked the high bar that was set for us in Joe's classes. He really pushed me/us to grow and to try and leap over them.
Sean, former Swinburne University of Technology student and now a JetStar graphic designer

How-to : design & marketing training for individuals & teams

Design & marketing training to build: identity, community, awareness & enrolments

JWB&CO's how-to training programs are specifically designed for time-poor education registrars, admissions, marketing and conversion teams. Utilising JWB&CO's 28+ year award winning experience in marketing education. Our proven training helps your team to gain greater insights, knowledge and industry standard skills required for long-term and immediate, measurable outcomes.


  1. How-To Topics
    To cover typical challenges and opportunities normally faced when marketing a school like: How to: design and produce final artwork for an ad / develop creative compelling concepts / build a communications plan / design a marketing plan / create a brand positioning which is unique / run focus group sessions / understand Google A4 metrics - which ones are important /  and more
  2. Authentic & Professional
    Our workshops are structured on the Australian Government Certificate IV, in Training and Assessment model. As the training lead, Joe holds a current TAE40116 Certificate IV in Training and Assessment utilising his educational marketing experience as well as his four years teaching and lecturing at Swinburne University of Technology / TAFE in the Diploma and Advanced Diploma courses. 
  3. Flexible and tailored to you
    All workshops are designed around current industry best practice. They are delivered on-site and can be tailored to your own personal challenges you are facing.


Why might you need marketing-led training for yourself or your team?

  1. As an individual or a small time poor admission / marketing team you cannot stay abreast of everything in the marketing and creative spheres.
  2. Extend and build out your teams skill-set. 
  3. To build personal and team confidence. 
  4. To attract and retain the right students and families especially in the highly contested education space. 
  5. To become better equiped with design & marketing principles with a sales-focused view ready to meet the new challenges and opportunities.
  6. Your school has no identity. No clear voice or message which resonates and is valued by your target audience.